Once worked at Haier Group, Zhihui Technology, and Xiong Jia Electrical Appliances, currently serving as the CMO of Sup Co., Ltd., engaged in brand, market, and marketing related work for more than 20 years, and has accumulated rich experience in building the category brand of mature to the industry's first, the transformation of young brands, the shaping of high-end brands, and the establishment of a 0-1 brand system for new consumer brands as well as the transformation of internet brands. Served as a judge for many domestic well-known advertising awards. Appointed as an industry and industrial tutor for professional degree students at Qingdao University of Science and Technology.