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IAI Yearbook

"IAI Advertising Works and Digital Marketing Yearbook" hereinafter referred to as "IAI Yearbook"

Since its first release in 2000, the IAI Yearbook has been published successfully for more than 20 years. It has collected over 15,949 excellent marketing cases and advertising creative works to date, including the annual selected works from Hong Kong, Macao, and Taiwan. The IAI Yearbook is edited by the IAI Yearbook Editorial Committee from thousands of advertising works from both domestic and foreign sources, carefully selecting the excellent works that won IAI International Advertisting Awards this year. It has become a benchmark reflecting the highest level and trend of advertising creativity and market marketing in the Greater China region this year, and "secret book" for brand marketing.

The IAI Yearbook is the only brand marketing yearbook in the history of Chinese advertising with historical and collection value. Based on and cases, the IAI Yearbook records the development process of the advertising industry. In order to adapt to and lead the trend and changes of the brand marketing industry in the era, the IAI International Advertisting Awards has covered all kinds of excellent creative works and marketing cases from traditional advertising to the present, recording the overall "evolution" and "ension" of the industry. Therefore, the value of the yearbook lies in the academic and worldly learning and reference beyond the historical text.

The IAI Yearbook organized by the Yearbook Editorial Department, with the participation of editorial committees and expert judges, who carefully evaluate and select all the selected works and cases, and are reviewed and published the publisher's editor-in-chief. Paying attention to details and ensuring quality. The "IAI Transcend International Advertising Award" invites more than 300 and judges to participate in the evaluation of works and cases every year. They have a deep understanding of the current situation of the advertising industry, thus ensuring the professionalism of the award. judges come from: senior creative talents from famous advertising companies, corporate marketing and advertising heads, media advertising heads or related editors and reporters, and academic experts.

Learn from, and take history as a mirror. The IAI Yearbook is not just a simple collection of advertising works, but also a history of Chinese advertising that Chinese advertisers have accumulated andated in the process of seeking progress, promoting the development and growth of the advertising industry, and concentrating the wisdom and hard work of advertisers and marketers.

Publication of books of annual award-winning works

Publish

ISBN number, published and distributed by a regular publisher, available for sale on various websites and in bookstores.

Development history

2000-2015, published the IAI China Advertising Works Yearbook every year;

2016, published the IAI Advertising Yearbook 2016, IAI Digital Marketing Yearbook 2016;

2017-now, published the IAI Advertising Works & Digital Marketing Yearbook every year.

Issue

Insist on giving to 500 Chinese excellent brands enterprises every year

Insist on giving to more than 200 colleges and universities with specialty libraries every year

Insist on giving to the Advertising Association of each province and important cities every year

Insist on giving to more than 200 winning and individuals every year

Insist on giving to all 200 judges every year

Bookstore and online public sales

Insist on giving to more than200 senior editors and journalists of economic media every year

IAI e-Book

In an era of digitization, the high cost, many restrictions and long cycle of publishing have made publishing a "luxury". And owning a paper "Yearbook" brings honor to the industry and participants, records history permanently, and brings collection and physical witness to readers.

In order to deeply analyze the and the stories behind them, and to promote the public welfare of the advertising industry, the IAI Executive Committee has also specially produced an electronic case library for the members read, which quickly helps you to search and compare the directions you pay attention to and study.