Ms. Lu Tianhua currently works as the Vice President of Marketing, Greater China Region at The a2 Milk Company, Ltd.

She has 20 years of marketing experience across four major industries, including FMCG, cosmetics, consumer healthcare, and maternity and infant markets. She has worked for companies such Wrigley Confectionery, L'Oréal, Clarins Cosmetics, Pfizer Health Medicine Division, and GlaxoSmithKline Consumer Healthcare.

During her many years of marketing management work, Ms. Lu Tianhua has repeatedly achieved excellent results. When she was responsible for the Caltrate brand at Pfizer Health Division, she led her team to successfully grow the brand's business from 1 billion RMB to 2.5 billion RMB, contributing more than 60% Pfizer Health Medicine Division's business in China and 39% of the business in the Asia-Pacific region. She also successfully regained the market share of Calate.

During her tenure as Vice President of Marketing, Greater China Region at a2, she restructured the marketing department's organizational structure, repositioned the, innovatively promoted brand building, and creatively advanced new product development, achieving a new historical high in both a2's market share and brand recognition!

Years experience in business management, marketing, media, advertising, or related work: 20 years.

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