Bao Jin Yan, corporate image management of China Telecom Shanghai. Responsible for brand communication work in China Telecom Shanghai for more than 10, the projects in charge have won nearly 100 advertising and media industry awards, including 4 grand awards.

As one of the earliest practitioners of brand communication work in operators and even state-owned enterprises, he continues to explore the possibility of national brand communication, refreshing brand image and connecting with the audience from the perspectives of city, people and, and telling Chinese characteristic brand stories well.

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