As the Chief Marketing Officer of a professional frozen food enterprise in China, Mr. Li Dan has demonstrated unique insights and successful practices in building brand strategies, establishing systematic product innovation systems, integrating marketing systems, and creating marketing loops, deepening the dual brand spirit of traditional adherence and innovation leadership of Nian Si Food.

Through precise insights, Nian Si Food has formed a three-dimensional marketing matrix of "brand product marketing channel", optimized the decision-making model through digital tools, continuously focused on consumer experience as the touchpoint, content creation as the starting point, and high-quality and cost-effective breakthrough products as the ignition point, continuously strengthening the brand vitality of Nian Si Food in the public communication field and maintaining active market performance.

Mr. Li Dan graduated from Guanghua School of Management at Peking University and has been engaged in enterprise management, marketing, media, advertising or related work for 20 years. He has rich experience in marketing and brand business deployment.

• «« 邓杰 Jie Deng
• »» 李建得 Jiande Li