2000年加入南孚电池公司。全程参与南孚碱性电池“聚能环”概念的发展和广告传播,促进南孚电池建立品牌认知;围绕南孚碱性电池持久耐用的产品特性,陆续发展了“无底洞篇”、“物尽其用篇”和“用了还能用”等系列广告,进一步巩固南孚电池在品类的优势,并加快南孚碱性电池对普通电池用户的转化进度;目前南孚碱性电池市场份额超过70%。
In 2000 to join Nanfu Battery Co., Ltd., has in the marketing department, marketing department, holds the position of brand managers and marketing senior manager, responsible for Nanfu brand development, advertising communication and channel floor such as marketing.
Full participation in Nanfu alkaline batteries "shaped ring" concept of development and advertising communication, promote Nanfu battery to build brand awareness; around Nanfu alkaline battery lasting durable product characteristics, continued development of the "bottomless pit", "docking" and the still used "series of ads, to further consolidate the Nanfu battery advantage in the category, and accelerate the Nanfu alkaline batteries to the ordinary user battery conversion progress; the Nanfu alkaline battery market share of more than 70%.