Wu Shenggen, male, January 1965, Fenghua, Zhejiang; Director of the Advertising Department School of Journalism and Communication, Anhui University; Doctor, Professor, Master's Supervisor. Invited Supervisor of the Fifth Party Conduct and Discipline Supervision Group Anhui University, Deputy Director of the Teaching Committee of the School Trade Union, Chairman of the College Trade Union, Member of the Board of Directors of the Li Shi Xion Education Fund of Anhui University, Member of the China Democratic Builders Association. Member of the Academic Committee of the China Advertising Association, Member of the China Advertising Professional Higher Education, Member of the Cultural and Creative Industry Committee of the Central Committee of the China Democratic Builders Association, Academic Judge of the China Excellent Advertising Works IAI Yearbook Award, of the Eighth Committee of the Anhui Provincial Committee of the China Democratic Builders Association, Member of the Economic Committee, Deputy Chairman of the Second and Third CCC of the Shushan District of Hefei City. Editorial Board Member of the "Advertising Research" magazine, Member of the Global Expert Think Tank Network of Du (Tokyo) Co., Ltd., Academic Judge of the China College Students' Advertising Art Festival Academy Award, Preparatory Committee Member of the Mainland Committee of Taiwan "Times Advertising Golden Calf Award", awarded "China's Outstanding Contemporary Advertising Person" in 2003, awarded "The Most Visionary Academic Judge of the China Excellent Advertising Works IAI Yearbook Award in 2007, specially appointed as the guiding mentor of the New Ark Creative Factory of Hefei University in2013.