The 21th IAI  AWARDS ENTRY GUIDE

Award Category

Award Level Setting: Gold, Silver and Bronze, Nomination，Grand Prix.

Group Categories:

Different categories will be separately judged, in order to be fairly based on their different industries.

Specific Classification

A - Advertising Works

A1 Audio-visual

A2 Print/Graphics

A3 UI Design

A5 Radio/Audio

A6 Outdoor（guideboard; light box ads; window ads; door head ads; neon lights ads; bus ads; altitude and other objects, etc.）

A7 H5

A8 Short Video

A9 Craft (craft company only)

A10 Industrial Design

C - Marketing Cases

C1 Integrated Marketing Case

C2 Creative Marketing Case

C3 Mobile Marketing Case

C5 Entertainment Marketing Case

C6 Social Marketing Case

C7 Content Marketing

C8 Innovation Marketing

C9 Outdoor Marketing

C10 OTT Marketing^NEW

C11 AI & IoT Marketing^NEW

C12 Crossover Marketing^NEW

C13 Event Marketing^NEW

C14 IP Marketing / incubation^NEW

C15 HR Branding Marketing

C16 Technical Marketing

C17 E-sports Marketing^NEW

C18 Media Agency

C19 Brand Transition^NEW

C20 ROI

C21 Publics

V - Industries

V1 IAI Travel Awards

V2 IAI E-commerce Awards

V3 IAI Automobile Marketing Awards

V4 IAI Sports Marketing Awards

V5 IAI Mother & Baby Marketing Awards

V6 IAI Medical & Health Awards

V7 IAI Finacial Marketing Awards

D –Organizations

All entries must be from organizations targeting consumers in the Greater China market.

Advertising Agency of the Year

Media Agency of the Year

PR Company of the Year Greater China

Film and Television Production Company of the Year

Innovative Marketing Company of the Year

Outdoor Advertising Company of the Year

Integrated Marketing Company of the Year

Digital Marketing Company of the Year

Content Marketing Company of the Year

The Fastest Growing Advertising Agency of the Year

The Fastest Growing Digital Marketing Company of the Year

The Fastest Growing Content Marketing Company of the Year

The Fastest Growing Innovative Marketing Company of the Year

The Fastest Growing Creative Company of the Year

[The Grand Prix Awards]

The annual Grand Prix Awards candidates will be selected from the Golden Award winners. All candidates will automatically compete for the Grand Prix Awards, from the categories of Audio-visual, Print, Cases, Public Services.

Entry Qualifications

A. The entry works and cases must be original, without imitation and plagiarism and should be submitted by units or individuals;

B. The entry works and cases must be legally posted, screened or aired in the public arena without the violation of laws and regulations in the executing countries.

C. The entry works and cases must contain only original video and graphics for publication.

D. There are no quantitative restrictions for entry works and cases. However, advertising works can choose only one category, while marketing cases and company awards are allowed to choose up to 3 categories.

E. The public time of entry works and cases: Aug 2018 to Dec 2019. ( For international entry units only)

Eligibility: Including, but not limited to advertisers, media, advertising agencies, production companies, design studios, post production companies, special effects production companies, web design companies, public relations companies, marketing agencies, mobile application developers, individuals, industry experts.

Entry Steps & Submission

Firstly, register online at https://dwz.cn/IP42mnJq , download and read the <Entry Guide>.

Secondly, decide entry categories, which includes ad works, marketing cases, public-welfare, company and people.

Thirdly, login to the entry system, watch "upload demo", fill information according to the requirements.

Fourthly, after filling in all entry works, the fee will be displayed in the "user information"; then, according to the requirements of remittance, upload "payment certificate", print table, stamp and upload to the page.

Fifth, e-mail original DVD/VCD/ Graphics file and your company ' s logo to office@iaiad.com (attached files limited up to 10M) and mail works or cases to the IAI Executive Committee if you participated in the design category of brochure, books, DVD/VCD/CD, package etc.

Finally, within three working days after submission, the Executive Committee will verify the participating units via e-mail. If you did not receive a verification, please call +86 10 65462208(Jane) to check the status of your submission.

Application and File Format

Audio-visual

Prints

Radio/Audio: 32-bit stereo, MP4, 3 minutes or less. (E-Mail)

Case Format (Email)

Note: 1, please refer to the requirements of “The 20^th IAI International Entry Form”.

2. Audio-visual, print, Radio/Audio, website URL and other works requirements must refer to the relevant category above indicated.

Digital Marketing

Application Platform category of cases, such as mobile phones, tablets, e-readers, mobile theater, MP3 / 4, digital video cameras, navigation systems, digital recorders, and other mobile media submissions need to be integrated, containing the pattern, case text, Flash and other integration form.

Self-media, such as Facebook, Twitter, Linkedin, Weibo, Wechat, Blog, Podcasts, and other media-from Case submissions need to be integrated. It must include a series of marketing events and works about a certain product, service, marketing theme made

Please refer to Case Format for other descriptions.

Public Relations

We ask you to submit integrated PR planning programs, including the theme, forms of activities, campaign effectiveness, and other illustrations, video/audio, etc.

Please refer to Case Format for other descriptions.

Materials:

Includes brochures / books / DM/ packaging design / logo/ VI Application items.

Submit at least one copy.

Submit digital files, images must be original size, 300dpi, JPEG format.

NOTE: After all of the above works entry and judges are completed, compact discs and the original print version will be donated to the School of Advertising, Communication University of China and Advertising Museum of China as a collection of data for teaching, which will not be returned. We are highly appreciative of your support.